Ariel: the story behind the stain

BBR Saatchi & Saatchi Tel Aviv made this print ad for Ariel detergent. No matter what the story behind your stain, Ariel ends it.

Ad agency: BBR Saatchi & Saatchi Tel Aviv
Executive Creative Director: Yoram Levi
Chief creative officer: Nadav Pressman
Creative director: Amir Ariely
Art director: Naor Itzhak
Copywriter: Orit Bar-Niv
Account director: Nir Federbush
Supervisor: Lee Bryn
Account executive: Lihi Gordon
Artist: Ella Cohen

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This actually happened to a skirt I had. The stupid dry cleaner plastic wasn't as long as the skirt. Had to turn right around and have it cleaned again.