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Ariel takes the stain out of just about anything

When it comes to stains, grass and mud are some of the hardest to get out. Only thing harder is the stain on someone's reputation. Just as Luis Sanchez, who was suspended for nine matches and banned for four months during last year's FIFA World Cup. In other words, Ariel laundry detergent might be the only thing that can keep Sanchez "Unstained." Had I been paying attention to The World Cup, this ad would have been a lot more relevant. As it is, I had to go and google his name n' stuff. I do appreciate trying to make it relevant to what Ariel actually does, though.

Client: Ariel
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
VP-Creative Director: Amir Ariely
Copywriter: Eran (Shushu) Spanier, Tomer Gidron
Art Director: Aia Bechor Kujnitzky
Photoshop: Yaniv Shachar
VP Planning: David Kosmin
VP Group Account Head: Hagai Leeran
Account Supervisor: Lee Bryn
Account executive: Vicki Tseitlin
Production: Alon Shmoelof

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