Arla Cheese is Humongo

Arla cheese is so big in flavor and taste and awesomeness, you can totally compare them to other big things and realize those big things aren't nearly as big. I love the packaging on this, too.

Advertised brand: Arla
Client: Antti Airaksinen, Senior Marketing Manager
Client: Harri Kähkönen, Category Manager
Advert title: The superlatives of cheeses

Agency: 358, Helsinki, Finland
Agency website:
Creative Director: Antero Jokinen + Jani Tynnilä
Art Director: Antero Jokinen
Copywriter: Jani Tynnilä
Graphic Designer: Kukka-Maria Kiuru
Motion animator: Oscar Böckerman
Strategist: Peter Barmer
Producer: Elina Freden
Client Team Director: Kimmo Tupala
Images: 3D Arts / Shutterstock
Published: September 2015
Package design: Kuudes Kerros

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