Desire a shiny ADC Cube? The Art Director's Club has opened their call for entries for the 85th annual awards. A call for entry poster was created by Ernest Lupinacci and J.P. Richardson of Anomaly, NY and photographed by James Bareham.
Lupinacci was asked by print critic about the theme of the poster.
"Around the time we took this brief," he explains, "it was reported that McDonald's was negotiating with rappers to name-check the Big Mac in their songs. This resonated with us, since it was clearly an example of a very mainstream marketer attempting to solve their brand's problems in a very nontraditional way. In a sense, they were figuratively asking, in the spirit of Pimp My Ride, for someone to help 'pimp my brand' — to not just burnish its image but to completely take it to another level. In addition, the fact that the client wasn't asking their agency to help was also relevant. More and more, it seems that clients are asking for solutions that they don't think their traditional marketing partners can provide. So the image of the most recognized corporate spokesman in the world, tweaked superficially and stereotypically in an effort to make him seem hipper, is meant to be a commentary about the intense demands and pressures put on clients as they strive to communicate with and stay relevant to their audience — and the pitfalls of what can happen when you don't get it right."