ASA Advertising Standards Authority - Nev, Irene & Darren fib - (2015)

It's fun working in advertising. The entire world thinks you're basically a lying used car salesman, and you're consistently voted the most distrusted professional group, even surpassing lawyers. Basically, everyone hates you and think you lie for a living.

Thing is, you're not allowed to lie in advertising. Unlike, say, modern journalism, advertising has standards, rules & regulations and actual laws it has to adhere to. This is the ASA reminding you that while everyone stretches the truth on a daily basis, including you admit it now, advertising shant. If you catch a lie in advertising there's the ASA to report to.

Advertising Agency:AMV BBDO, London, United Kingdom
Creative Director:Thiago De Moraes
Art Directors:Harry Osborne, Sam Sword
Copywriter:Harry Osborne, Sam Sword
Photographer:David Stewart
Art Buyer:Sophie Hector

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