Asia Pacific AdFest 2006


Last weekend the Asia Pacific Advertising Festival was held in Pattaya, Thailand. This year more than 4,000 pieces of creative work from over 400 advertising agencies in 39 cities around the region were entered.

Best in Films went to The Love Story series for Smooth E Baby Face Foam by JEH United LTD, Bangkok. Best in Print went to BBDO Bangkok for their Maglite Campaign. Dentsu took home the Best of Outdoor for NTT-Resonant Internet Portal Site "goo". And the Worst Boyfriend campaign for NZgirl by DDB New Zealand won Best Direct Marketing.

TVC Gold
Big Ad for Carlton Draught by George Patterson Y7R won gold for the alcoholic drinks category.

In the auto vehicles/automotive products & services category, Saatchi & Saatchi, Petaling J, China took home gold for their Jogger ad for Toyota VIOS.

Creative Juice/G1, Bangkok won two golds in the banking/investment/insurance/property development category. Both ads were for Bangkok Insurance, one titled "Twister" and the other titled "Tyre".

In addtion the entire campaign for Bangkok Insurance (Twister/Tyre/Robbery) shared gold for the campaign category with The Love Story series by JEH United.


BBDO Bangkok's XXX Cinema ad won gold in the household maintenance products category.

Minery Foot Care "Foot Care" ad by Creative Juice/G1 won in the cosmetic/beauty products/toiletries category.

In the public service and cause category, JWT Manila took home the gold for their "Trees" ad for Greenpeace.

There were two golds for print campaigns. One went to Saatchi & Saatchi Singapore for their Hasbro/Risk campaign, which includes "Queen", "White House" and "Tiamanmen".

The other gold went to BBDO Bangkok for their Maglite campaign of "XXX Cinema", "Streetwalker", and "A go go Bar".


One of the golds awarded in single for poster in conventional space went to McCann Erickson Kuala Lumpur for "Maze" for Sony Playstation 2.

The other gold in that category went to "Death Valley" for Jeep by BBDO Bangkok.

Y&R Kuala Lumpur took home gold for their poster campaign for Toyogo "Tough Plastics".

In the single execution for innovation use of non-conventional outdoor media, the gold went to JWT Malaysia for "Super Aborbent-Fountain" for Scott Kitchen Towels.

And gold for a campaign execution using innovation of non-conventional media went to Dentsu for their "Fill the city with questions" for NTT Resonant "goo".

To see all the other winners, check out the AdFest website.

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