ASME not happy about sponsorship between New Yorker and Target

The August 22nd issue of The New Yorker was a first for the magazine, only carrying ads for Target. The illustrated ads were created by more than two dozen artists including Milton Glaser, Robert Risko and Ruben Toledo.

Adage.com reports on backlash by the ASME (American Society of Magazine Editors) claiming that violated society guidelines.

The issue the ASME has is that guidelines for magazines who have only one advertiser need to include an explaination that editorial content is not influenced by the advertiser. The Target issue of The New Yorker didn't include anything of the sort.

The New Yorker has promised that or when they do another issue with one sponsor they will be sure to include such a note.

Here are 8 of the 18 ads that appeared in Target's sponsored issue of the magazine:

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Anonymous Adgrunt's picture
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Dabitch's picture

wow!

AnonymousCoward's picture

I think the ASME are quite fine with The New Yorker Target issue and this can hardly be called a "backlash". The truth is that the ASME had no choice but to issue some kind of mild wrist slap as their guidelines to the industry stipulate that if there is a single-sponsor issue of a magazine then that magazine has to carry an itty-bitty disclaimer saying that the sponsor has not influenced editorial content. The New Yorker forgot (probably because it was a loooong time since anyone had read the ASME guidelines). So the ASME says to The New Yorker --"naughty, naughty, the next time you do this, don't go being so absent-minded". The magazine doesn't even have to print an apology! No backlash, no ASME flexing its (wimpy) muscle, no lack of happiness. But a great escuse to see those lovely bits of artwork again...