Atari - Since 1972 - press ads.

Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.

Atari-fans click on these links for nice big files you can print out and drool on. ;)
Atari Tennis
Atari Football
Atari Golf

Retouchers: Colin Falefata & Brett Sanders
Art Director: Greg Wylie
Account Director: Paul McNamara

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Anonymous Adgrunt's picture
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Dabitch's picture

Atari is the only company that can brag about "bad graphics". ;)

caffeinegoddess's picture

Yes. And I love how the embrace it! Obviously reaching the mid/late 20-40 year olds with this approach though. Do people younger than that remember it? Mmmmmmmm nostalgia.

TheWorldOfM's picture

This goes really well with my post:
I remember my first Atari game was Centipede. I think that was when I started needing glasses...
But why are they advertising again anyway?

purplesimon's picture

Like Australia, it could be that in New Zealand it is still like 1972 :)

Sorry, couldn't resist.

Dabitch's picture

That's a really good question. Unless they started massproducing the Atari laptop this guy built I'm not interested. ;)

TheWorldOfM's picture

Plus, the only Atari I know now is a small companythat makes games that dont even make it big. If they think they're going to counter that using nostalgia, sadly it aint going to work

purplesimon's picture

Even though this thread is probably not going to be read, I simply had to post this link on the off-chance people follow the comments sidebar. These should have been Atari games.


Allan1's picture

Purp S: - Those are GREAT!

The covers are so close to the real things - I was trying to remember which ones are based on which (real ones, that is). (Of course, I never owned a 2600, but I played a lot of games...).

Dabitch's picture

HA! Yes! "obligatory educational game", "It's Fucking Checkers", "Every Sport Ever In Pong Form" and "Backgammon For Friendless People" - that's inspired man.

purplesimon's picture

Thanks Dabitch, knew I could count on you to be my sole reader!

Dabitch's picture

I read the new comments thread all the time, that's how i find the spammers to ban around here. (so many of them, so sad.)