In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they came up with a badge solution: red for doctors, yellow for nurses.
Audi Russia and Leo Burnett Moscow found that fact and decided pay a tribute to all medical workers. Audi changed the colors of their logo to reflect they are now a volunteer brand. Then they provided a fleet of cars which could be used by any medical worker from COVID hospital.
Audi hopes this #coloursofhope movement will be a a call to arms for other brands to do the same..