Heartwarming story. A snowstorm knocks out power, destroying the holidays and Grandpa turns into such a depressive sad sack. It's not even that Thanksgiving is over. His life is over. Even his dog can't cheer him. I was half-expecting him to finish his dinner knock back some nembutals and throw the noose up over the rafters. But lo and behold, his family with enough SUV power to plow through the snow arrives to save grandpa! Faith in humanity restored, etc! This was such a great moment. It should have ended with the merriment.
They make the granddaughter say "Plus, we have Quattro, grandpa."
They turned the granddaughter into the biggest shill in all the land.
Could you imagine if this client worked on the movie "It's a wonderful life?"
Client: DAMMIT, I TOLD YOU, THE LINE IS "EVERY TIME A BELL RINGS AN ANGEL GETS HIS WINGS. SPONSORED BY QUATTRO."
Talk about ruining the holidays. It was fine as a brand spot.
AGENCY: Venables Bell & Partners
CHAIRMAN: Paul Venables
ECD: Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer
ART DIRECTOR: Byron Del Rosario
COPYWRITER: Meredith Karr
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
EXECUTIVE PRODUCER: Mandi Holdorf
AGENCY PRODUCER: Hannah Murray
SENIOR STRATEGIST: Johnny Roelofs
HEAD OF ACCOUNT MANAGEMENT: David Corns
ACCOUNT DIRECTOR: Justin Pitcher
ACCOUNT DIRECTOR: Chris Bergen
ACCOUNT SUPERVISOR: Alexis Lovett
ACCOUNT MANAGER: McKenna Pickett
ASSISTANT ACCOUNT MANAGER: Faire Davidson
PROJECT MANAGER: Talya Fisher
MEDIA AGENCY: Mediacom
ASSOCIATE DIRECTOR: Scott Accardo
MANAGER: Josh Meixner
NEGOTIATOR: Morgan Malloy
ASSISTANT NEGOTIATOR: Tom Snyder
PRODUCTION COMPANY: Smuggler
DIRECTOR: Guard Brothers
DIRECTOR OF PHOTOGRAPHY: Philippe Le Sourd
EXECUTIVE PRODUCER: Allison Kunzman
LINE PRODUCER: Alexandra Lisee
EDITORIAL COMPANY: Rock Paper Scissors
EDITOR: Ted Guard
EXECUTOR PRODUCER: Angela Dorian
POST PRODUCER: Leah Carnahan-Dogruer, Amanda Ornelas
VFX: The Mill
VFX LEAD: James Allen
VFX EXEC PRODUCER: Leighton Greer
VFX PRODUCER: Chris Harlowe, Pat DeVaney
COLORIST: David Ludlam, The Mill London
SOUND DESIGN: Rommel Molina, Barking Owl
MIX: Rommel Molina, Barking Owl