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Audi RS6 - Gymnasts - (2008) :60 (UK)

Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.

Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6«s powerful engineering that demands "performance from every part."

"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It«s a great example of how all of the production and post elements come together with powerful effect."

Spot title: Gymnasts
Length: :60
Airdate: May, 2008

Agency: BBH London
Creative Director: Nick Kidney
Account Director: David Webster
CW: Toby Allen
Art Director: James Hilson
Producer: Olly Chapman
Assistant Producer: Matthew Towell

Production Company: Prettybird
Director: Paul Hunter
EP: Kerstin Emhoff
DP: Alex Barber

Editorial Company: Cut + Run
Editor: Andy McGraw

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alex's picture

Very nicely done. I now feel completely unfit.

RLDavies's picture

It's really striking. The part with the gymnasts swinging on the bar always reminds me of that strobe-motion effect that was so popular in the sixties: Like here. (By the way, surely that Band-Aid ad isn't from 1948?)

Colin always wonders exactly how many different gymnasts were used, and how much is computer duplication.

Neo's picture

It is, as far as I recall. We did a history of the band-aid brand back at uni.

RLDavies's picture

Wow, really ahead of its time!

Dabitch's picture

yep, that's why it's a classic. Hella trippy for pre-1950!