Audi "Spotlight" (2015) 1:02 (Belgium)

Audi took its adaptive headlights, put them on a billboard, and followed unsuspecting people around Belgium one dark October evening. Neat idea. Although some of the people look more frightened to have that light on them than they would if they were walking in the dark.

Incidentally, I can always tell when an Audi with those kinds of lights is coming toward me on the street because I have to avert my eyes. At first I assumed the driver was using high beams, but no, they are just blinding other drivers with their crazy bright headlights.

Client: Audi Import
Marketing Manager: Frédéric Hurchon
Advertising Manager: Hubert Hollemaert
Agency: DDB Brussels
Creative Director: Peter Ampe & Odin Saillé
Creative Team: Rom&John
Strategy: Dominique Poncin & Maarten Van Daele
Account team: Axelle de Terwangne, Olivia Naudts
TV-Producer: Brigitte Verduyckt
PR: Kenn van Lijsebeth
Production company: Wenneker
Director: Peter Neyt
Media: Clear Channel Baudouin Van de Berg

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