/** */ Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour | Adland

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Account: Judith Lavalette, Nadine Marcar
Agency Producer: Christ Bloemheuvel
Production Company: WeFilm
Director: Roel Welling
Producer: Bas Welling
DoP: Martijn Cousijn
Editor: Wouter van Luijn
Post production: Baked Beans
Technique: Bitmove
Music in case study clip: The xx :: Intro

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
HaHaSoup's picture

Yes, Ed & Jasper made me a proud teacher by winning a Bronze Lion with this idea.

Dabitch's picture

It's very clever. Does it use the http://www.openframeworks.cc/ code like Chris O'Shea's stuff does?
-> http://www.openframeworks.cc/people/chrisoshea

Just musing, since that "Forever21's augmented reality Times Square billboard inspired by "hand from above?" happened.