Autotrader "Kick" (2016) :30 (USA)

Forget the pejorative "throw like a girl." This spot celebrates women and all their badassness in athleticism. I love this spot which features a girl who keeps shifting her power. Starting with the ballet classes and kicking the back of the front seats because karate to football (soccer) and then football-football. Autotrader is the brand that enables you to find not just a car, but a car that's truly right for you. Or your daughter's needs. Because she kicks ass. Great storytelling here. And they do a good job of selling the service because it really isn't about the car brand. And I have to say. kudos to Zambezi for making the dad look like someone who cares. Way to ignore the dumb dad stereotype!

Client: Autotrader
Agency: Zambezi
Founder, Chief Executive Officer: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Ben George
Associate Creative Director: Nick Rodgers
Jr. Art Director: Paula Coral
Jr. Copywriter: Erin MeulbroekHead of Content: Alex Cohn
Producers: Jordan Sider, Andrew Gage
Managing Director: Pete Brown
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Project Manager: Courtney Szews
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Intern: Will Stiles
Production Company: Sanctuary
Director: Scott Pickett
Director of Photography: Damian Acevedo
Producer: Christopher Cho
Executive Producer: Preston Lee
Editorial: Blink Studios
Post Producers: Jordan Sider, Katrina Nahikian
Editor: Ling Ly
Assistant Editors: Sasha Perry / Paul Oh
Audio: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan
Color Correction: Company 3
Colorist: Sofie Borup
Producer: Clare Movshon
VFX: Arsenal
Flame Artist: Chris Noellert
Senior Producer: Pravina Sippy
Music: “Check Me Out”
Composer: Little Denise
Music Supervision: Good Ear Music
Music Supervisors: Andrew Kahn & Jackie Shuman

AnonymousCoward's picture
Snidely Whiplash's picture

This ad is the worst case of annoying neo-feminist trash. That girl would've had her neck snapped waaaay before her shitty teen years. The dad is a complete puss also. NOTHING about this is "badassness".

Matt.'s picture

You're a friggin idiot.