Avocados from Mexico -#avosinspace (2016) 1:00 (USA)

This Super Bowl spot has everything you would expect from a Super Bowl spot. Over the top humor. Random celebrity placement (Scott Baio). Mocking lame cultural memes from past and present. A familiar premise in an odd setting. And some fun storytelling. Had they not titled it with a hashtag no one would ever use except on Super Bowl Sunday, this would have been a very enjoyable ride I didn't see coming until the end. Funny ending, too. I just wish they would have added some spice to the "always available year round," part which sounded like it came straight from the brief but that's the copywriter in me talking.
By the way, there is uh, apparently, a social campaign in which Scott Baio is anxious to get home, in case you want to help him. I'm not sure how you can help him get home via social but I'm guessing it will involve liking and sharing.

Client: Avocados of Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Group Creative Director: Tom Hamling
Group Creative Director: Tim Eger
ACD/Copy: Leigh Browne, Barrett Michael
ACD/AD: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi
Account Supervisor: Brett Meldrum
Director of Business Affairs: Lindsay Wakabayashi
Chief Strategist: Andrew Teagle
Strategy Director: Jennifer Billiot
Project Manager: Alicia Ross
Production Company: O Positive
Director: David Shane
Director of Photography: Joe Zizzo
Executive Producer: Ralph Laucella & Marc Grill
Line Producer: Ken Licata
Editorial: Mackcut
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Producer: Sasha Hirschfeld
Sound Design: Mackcut
Sound Designer: Sam Shaffer
Visual Effects: The Mill
Executive Producer: Melanie Wickham
Producer: Rachael Trillo
Shoot Supervisor: Antoine Douadi
Production Coordinator: Casey Sincic
2D Lead Artist: Antoine Douadi
3D Lead Artist: Andres Eguiguren
2D Artists: Jeff Butler, Keith Sullivan
3D Artists: Laurent Giaume, Tim Kim, Seon Crawford, Nick Couret-Chailloux
Matte Painting: Emma Taylor

Colour: The Mill
Executive Producer, Color: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colorurist: Josh Bohoskey
Mix: Sound Lounge
Mixer: Tom Jucarone

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David Felton's picture

+ 1 like for this funny ad. Much better than last years' effort.