Axe - Supermarket "Bom Chicka Wah Wah" - (2007) :30 (UK)

So where did this campaign come from, the Bom Chicka Wah Wah which is on every gals hips and every guys lips, and in the urban Dictionary? It's a joint creation from BBH New York and BBH London and all are shot by director Mike Maguire (formerly of Maguire and Kuntz).

Directed by Mike Maguire via The Directors Bureau
Director of photography Bob Richardson.

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