To promote Bacardi Dragonberry in the Netherlands Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade. For as far we know, it’s the first real time video mapping concept in the world.
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