Banco Popular - The Most Popular Song - (2012) Grand Prix Winner #CannesLions PR

Legend! Banco Popular: had El Gran Combo rewrite their biggest hit, change the lyrical content to change the attitude of the country and rewrite history. Unexpected and so bold it's almost shocking that it didn't backfire. Well played JWT SanJuan, well done.

Ad agency: JWT SanJuan

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.