Tough (and sweaty) situations call for a tough strip. JWT Sydney went undercover to shoot this ad with photographer Simon Harsent.
Photographer - Simon Harsent
Executive Creative Director - Andy DiLallo
Executive Creative Director - Jay Benjamin
Art Director - Blair Kimber
Copywriter - Adam Fine
Copywriter - Hamish Grieve
Retoucher - Marcus Thyer & Lee Turner
Client Service - Peter Bosilkovsky
Agency Producer - Graeme De Vallance
I want my bandages to be clean and sterile. When I look at that ad, I think of intravenous drug addicts.