Band-aid® have finally caught up and have announced that they are "committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin."
Now, this may look a little opportunistic, especially since there has been many brands of diverse band-aids before., but the more diverse bandages available, the better. Tesco in the UK launched their own version in February this year, and the ad campaign for it was well-received in the international press. I suppose the only people who might not like this news is Trucolor bandages, as here comes the heavy competition.
We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
A word of advice to Trucolor bandages would be to work on getting the best display heigh level in pharmacies and target, so your brand doesn't go the way of Ebon-Aide where poor product placement killed the brand. Band-Aid® knows how to get top-shelf, so get in there before them!