Bang & Olufsen - The Exchange / Stina Lütz (2020) 2:30 (Denmark)

This holiday season, Bang & Olufsen is celebrating its 95th anniversary, and the inhouse agency created this seasonal tribute to the brand's traditions of longevity, craftsmanship, and iconic design. 
Everything in this film practically screams "Denmark", from the classic saddle-roof brick house, to the timeless Danish design pieces littered about the homme. Several B&O products make an appearance as well, most prominently on the little kid trying on headphones. I have an iconic Bang & Olufsen, which my father bought, which just goes to show you that their electronics lasts as long as their timeless designs. And this families love, apparently. Sweet little film.

Title: Bang & Olufsen – The Exchange

Campaign: Crafting memories since 1925

Use: Christmas 2020

Global Creative Director: Paul Collins 

Senior Copywriter: Kurt Beren Geiger

Global Brand Manager: Daniel William Motka

Production Company: Camp David Film

Director: Stina Lütz

Sound Design: Red Pipe

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