This holiday season, Bang & Olufsen is celebrating its 95th anniversary, and the inhouse agency created this seasonal tribute to the brand's traditions of longevity, craftsmanship, and iconic design.
Everything in this film practically screams "Denmark", from the classic saddle-roof brick house, to the timeless Danish design pieces littered about the homme. Several B&O products make an appearance as well, most prominently on the little kid trying on headphones. I have an iconic Bang & Olufsen, which my father bought, which just goes to show you that their electronics lasts as long as their timeless designs. And this families love, apparently. Sweet little film.
Title: Bang & Olufsen – The Exchange
Campaign: Crafting memories since 1925
Use: Christmas 2020
Global Creative Director: Paul Collins
Senior Copywriter: Kurt Beren Geiger
Global Brand Manager: Daniel William Motka
Production Company: Camp David Film
Director: Stina Lütz
Sound Design: Red Pipe