Bang & Olufsen "Humblebragging" (2016) 1:38 (Denmark)

In this spot, a very excited couple humblebrag their experience buying a Bang and Olufsen TV. And I mean the entire experience, from carrying it up the stairs to play acting that they have an exciting life instead of being a couple with kids who never leave their place. Favorite part is when the guy puts the TV outside on the balcony with a bunch of champagne bottles and shares it on social with a "whoa, how did the TV get out here?" I would like to believe there's some hidden meaning about how spending this much time on social media destroys our sense of reality and that watching TV is actually less detrimental.

Agency: Robert/Boisen & LikeMinded
With special thanks to: Søren Christensen, Heinrich Vejlgaard, René Kammersgaard & Gitte Andersen.
Strategist: Søren Christensen
Creative Director: Heinrich Vejlgaard
Art Director: René Kammersgaard
Account Manager: Gitte Andersen
Production company: Gobsmack Productions
Director: Christian Eaglecastle

Producer: Filippa Borg von Bülow

Photo: Snorre Ruhe

Editor: 
Aleksander Hørup
Grade: 
Sofie Borup
Online: 
Welcome Post
Music: Star Athlete Music & Sound Design
Media Partner: Be On/AOL

AnonymousCoward's picture
Dabitch's picture

The director was rather obsessed with the actresses behind.