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"Before they sat down, one more time, just for themselves..." This BOA commercial tells the story of a family, and all the ups and downs they have gone through, backwards in time through family portraits. It's a very interesting way of peeking into a large families life, and perfectly art directed fashion era references will push recognition buttons in nearly everyone. The small moments of acting a much larger story are great too, like the mothers glare after Brad's "brief brush with the law".
"We know we're not the center of your life" says Bank Of America, who probably lent this family the money to buy the house with the fireplace we see in every photo....."But we'll do ur best to help you connect to what is."
Well, that's nice. I still don't trust this bank, as every time I read about Bank Of America in the papers, they're trying to foreclose someones home. I think you have a problem here that this very pretty feel-good ad isn't addressing, BOA. Apart from that, top notch directing.
Bank of America Commercial Portraits