Just like your favorite stuffed animal, Bank of Ireland is with you wherever you go. Fun storytelling here, as we see all of the parental changes through the boy's eyes: a baby, moving, then getting siblings and a pet. All of these changes cost money and Bank of Ireland is there. By the way, the song is a cover by Genesis.
Creative Agency: TBWA\Dublin Executive Creative Director: John Kane Creative Director: John Kilkenny Chief Strategy Officer: Mark Nolan Senior Strategist: Aleesha Tully Director of Social Media & Content: Andrew Murray Social Media & Content Specialist: Dylan Newe Head of Broadcast: Onagh Carolan Managing Director: Fergal Behan Account Director: Eibhín Mc Loughlin Senior Account Manager: Rebecca Schatz Account Executive: Alex Lloyd Production Company: Independent Director: Gary Freedman Producer: Chris McBride Service Production Company: Sweet Media Service Company Producer: Emma O’Beirne Editor: Adam Spivey, The Playroom Grade: Jean Clement, MPC London Online post production: Screen Scene Online post production producer: Sinead Bagnall Sound: Mutiny Music: 'Follow Me, Follow You' written by Genesis, Performed by Maria Byrne