Great re-positioning for Barbie. Instead of focusing on the stupid superficial stuff like looks, BBDO gets to the importance of play which is this: play unleashes our imagination. When we play, we imagine we can be anything. Also true when playing with Barbie.
Maybe you need to have a daughter to really get it, but unless you're one of those rabid no-fun types, I have to say, executionally, this spot is charming. The girl on the field actually said "Knees up like a unicorn." How could you not love that?
Agency: BBDO San Francisco
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Matt Miller
Executive Creative Director: Steve Rutter
Sr. Copywriter: Adam Balogh
Sr. Art Director: Jason Moussalli
Executive Producer: Patti Bott
Senior Producer: Lisa Christman
Production Company: Slim Pictures Inc.
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3
Andrew Know Music Productions