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Barcleys - You vs Unconditional love (2013) :(UK)

Guy Shelmerdine from Smuggler directed this demanding little brat, sorry - Bundle of Joy - for BBH shilling a rather clever savings account from Barcleys. Kids are demanding little sods, and eventually they'll demand a house. You can help save up for their mortgage, and if the payments are made on time you'll get your money back after three years. Nice.

Ad agency: BBH, London
Creative Directors: David Kolbusz & Dominic Goldman
Executive Creative Director: Nick Gill
Producer: Ruben Mercadal
Strategic Business Lead: Neil Small
Strategy Director: Debra Ladd
Team Director: George Scotland
Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producer: Fergus Brown
Producer: Gustav Geldenhuys
DoP: Martin Ruhe
Post Production: The Mill
Sound Design: Factory
Music: Mutato, Los Angeles
Animation: Passion Pictures

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