Everyone mark your Bingo-cards, we knew someone was going to use the line "in these trying times" or similar, and here we are.
“To everyone in our great outdoor family, you may be feeling a little cooped up, but don’t forget there are still rocks to be skipped, trails to be trampled, fish to be caught. In these trying times, we need nature more than ever. We need nature to remind us that like a sunrise in the turning of the tides, these challenges will pass. ”
The voiceover is read by Bass Pro Shops founder Johnny Morris, as we see scenic images of nature. This is Bass Pro Shops and Cabela's very first Super Bowl spot.
Ad agency: Kuhl/Swaine, St. Louis
Creative: Dave Swaine
Creative: Johnny Morris (Bass Pro Shops)
Did he really say "in these trying times"? It was really good up until that point. Don't write us on the nose.