BBDO Duesseldorf were presented with the challenge to create awareness for Silk-epil epilators from Braun. Their solution was the tie helium filled balloons to a model's skirt so there would be nothing to look at but her legs (and knickers). Of course, the model drew attention wherever she went and generated an in-store traffic increase around 25%.
AD: Joni Caparas, Patrick Hahne
CW: Elias Kouloures
Agency: BBDO Duesseldorf