Be Super Ordinary

By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.

Client: NSW Fire & Rescue
Agency: MercerBell, Sydney
Executive Creative Director: David Bell
Digital Creative Director: Carmela Soares
Art Director: Ben Ient
Copywriter: David Barton
Head of Copy: Simon Gaffney
Digital Development Director: Scott Forrester
Account Director: Iain Griffin
Agency Producer: Lucy Proffitt
Designer: Dan Fowler
Designer: Gene Stapleton
Production: DI The Creative Shop, Liu & Balboa Sculptures
Country: Australia
Launch: August 2011

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