Beeline - Racoon Thief outsmarted by 'Oyster' - (2015) :45 (Russia)

From BBDO Moscow comes this ad for Beeline wherein a crafty racoon tries to steal some stuff but can't get the Oyster out the cat flap. For some bizarre reason I feel like I've seen this ad before, I might be having a very strong case of deja vu.

Client: Beeline
Agency: Contrapunto BBDO Moscow
Production Co.: Stink
Producer: Medeya Karasheva
Director: This is Felo
Producer: Assistant Anna Chernyakhovskaya
Director´s Producer: Ines Aylmira
DoP: Maxim Zhukov / 1st AD: Kudin Andrew
Production Design: Grigory Pushkin
Stylist: Dasha Zonova
Editor: Oleg Korneev
Colorist: Andrey Mesnyankin

AnonymousCoward's picture
David Felton's picture

This ad makes no fucking sense whatsoever. Okay, so I get they want to show off the new, larger screen, but "not so great for racoons" as a tagline? Because the racoon can't fit it through the cat flap? Am I reading this correctly? I FEEL LIKE I'M TAKING CRAZY PILLS! How is the racoon's ability to fit (or not fit) the tablet through a cat flap a reflection of its quality as a potential consumer purchase. I... can't... even... *hyperventilation intensifies*