BEKOL - The revolutionary anti-aging product - (2015) :30 (Israel)

Selling hearing aids with a twist - you spend a fortune on looking younger with skincare and miracle creams, why not spend a little on something that keeps you young because you'll hear better? Clever repositioning from BBR Saatchi & Saatchi, Israel.

Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Eran (Shushu) Spanier
Art Director: Yuval Zuckerman, Aia Bechor-Kujnitzky
VP Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha-Landau
VP Production: Dorit Gvili
Producer: Alon Shmoelof, Gali Strakman
Editor: Dan Deutsch
Director: Roy Raz
DOP: Tobias Hochstein
Sound: Sound House
Production company: P.O.V.
Narrator: Liat Leshem
Narrator's agent: Tarika Zohar
Actor-Model: Smadar Kilchinsky
Talent's agent: Levia hon
PR: Sigal Feldman
Client: Vardit Danziger - Director General at Bekol

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