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Belgrade "Clean up after your dog" (So we can check out your ass) - print, Serbia

"For beautiful city. Clean after your dog." reads the ha-ha-ha not funny at all line in this Serbian ad from the city of Belgrade that aims to encourage people to pick up after their dogs. So other people can check out their ass? To dodge the obvious "sexist" complaint they've even tossed in one man in the campaign that consists of four butt-shots. Oh hooray. This is my bored face.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic

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Anonymous Adgrunt's picture
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malkie66's picture


BTW "Clean after your dog" should read "clean up after your dog"

AnonymousCoward's picture

They don't speak English in Belgrade. Worrying about a grammatically incorrect translation when the ad is this bad is a bit misplaced, don't you think?

malkie66's picture

They don't speak English in Belgrade! Who knew?

"Bad"? I would have said it's "badass".

Misplace that.

Dabitch's picture

I think we can all agree that these ads are shite no matter what angle we look at them from. (ba-dum-tish!)