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Irreverent comedy meets ironic but chic fashion pastiche in the latest commercial by Director Jake Nava for Glad via agency FCB. Transforming the traditionally mundane experience of taking the garbage out, "Le Party" is a fabulous and couture take on how to outfit household essentials.
Employing style and substance, the ad introduces a woman in a stunning pink dress who turns the heads of high fashion party goers. Allured by a cherry blossom aroma, glammed-up patrons spot the host totting the pink ForceFlex Plus bag around the house, collecting leftover food and decor. Finally, the dazzling host goes outside to toss the waste, as her neighbor looks on, grasping his unbecoming white plastic trash bag.
The campaign came out of FCB's dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Chicago.
Management Director: Kadi Jacobs
Account Director: Sara Grimes
Account Executive: Alondra Ibarra
Assistant Account Executive: Cajsa Weber
Senior VP, Group Creative Director: Justin Enderstein
Senior Art Director: Freddy Agostini
Senior Copywriter: Ernesto Martinez
Art Director: Christina Fields
Associate Copywriter: Andrea Lattanzio
Director: Jake Nava
EP: Roger Hunt, Liz Silver
Head of Production: Vitaly Koshman
Line Producer: Ben Cooper