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Believe Media Director Jake Nava Makes Glad's New ForceFlex Plus a Fashion Party Statement Piece

Irreverent comedy meets ironic but chic fashion pastiche in the latest commercial by Director Jake Nava for Glad via agency FCB. Transforming the traditionally mundane experience of taking the garbage out, "Le Party" is a fabulous and couture take on how to outfit household essentials.

Employing style and substance, the ad introduces a woman in a stunning pink dress who turns the heads of high fashion party goers. Allured by a cherry blossom aroma, glammed-up patrons spot the host totting the pink ForceFlex Plus bag around the house, collecting leftover food and decor. Finally, the dazzling host goes outside to toss the waste, as her neighbor looks on, grasping his unbecoming white plastic trash bag. 


The campaign came out of FCB's dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Chicago.


Agency: FCB 

Management Director: Kadi Jacobs 
Account Director: Sara Grimes 
Account Executive: Alondra Ibarra 
Assistant Account Executive: Cajsa Weber 
Senior VP, Group Creative Director: Justin Enderstein 
Senior Art Director: Freddy Agostini 
Senior Copywriter: Ernesto Martinez 
Art Director: Christina Fields 
Associate Copywriter: Andrea Lattanzio 

Believe Media:  

Director: Jake Nava 
EP: Roger Hunt, Liz Silver 
Head of Production: Vitaly Koshman 
Line Producer: Ben Cooper 


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Anonymous Adgrunt's picture
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Ann Felton's picture

I find this glad transgender commercial very offensive. Especially when my children are watching children’s programming and this is a commercial that comes on. Our children should never see these commercials.

Mr. Light's picture

Do we really need lgbtqa+ivbnmzxcsdfg98765 folks on every commercial now. Trash bags. Really.