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Ben & Jerry's Behind the scenes of the Augmented Reality Dioramas

Ben & Jerry's have added augmented reality to their iPhone app, called MooVision, the dioramas you see in the app are seen on posters, in print ads & p.o.s materials, and are handmade little works of art. This clip shows how they were made. They're created by Amalgamated, Ben & Jerry's Advertising Agency.

Amalgamated, New York

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