Benalet - the only difference is the voice - print, Brazil

Bob Marley, James Brown and Elvis are the interests borrowed for this "The only difference is the voice," lozenge campaign.

Agency: JWT São Paulo
Mario D'Andrea (Executive Creative Director)
Mario D'Andrea / Roberto Fernandez (Creative Director)
Sthefan Ko (Art Director)
Luiz Filipin (Copywriter)
Regis Fernandez (Photographer)
Paulo César (Retoucher)
Julio Freitas (Retoucher)

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