Benson and Hedges - Iguana - (1979) 0:60 (UK) Classic

The diver gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.

Directed by Hugh Hudson
Agency: CDP
Creative Director: John Salmon
Copywriter: Tony Brignull
Art Director: Neil Godfrey

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Anonymous Adgrunt's picture
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adlib's picture

This ad was the coolest thing when it came out. the coolest ad ever: It gave me goosebumps and made me want to get into advertising. I blame it all on this ad. Fantastic.

oldgit's picture

Been searching for this for a while, not easy to find.