Benson and Hedges - Iguana - (1979) 0:60 (UK) Classic

The diver gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.

Directed by Hugh Hudson
Agency: CDP
Creative Director: John Salmon
Copywriter: Tony Brignull
Art Director: Neil Godfrey

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
adlib's picture

This ad was the coolest thing when it came out. the coolest ad ever: It gave me goosebumps and made me want to get into advertising. I blame it all on this ad. Fantastic.

oldgit's picture

Been searching for this for a while, not easy to find.