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Benson & Hedges - Bullion (1973) :30 (UK)

Three clumsy robbers set out to steal gold bars from the bullion storage space which is only equipped with a ringing alarm that can be silenced with a package of Benson & Hedges. The successful heist turns to fail when the suit-clad robber wants a smoke.

Client: Benson and Hedges
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Director: Peter Medak

Creative: Lindsey Dale

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