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"Bernie is somebody who has the virtue of saying exactly what he believes. Great authenticity, great passion, and is fearless." – So says former President Barack Obama in this ad that will undoubtedly attract former Obama voters to the Bernie camp. It's interesting the footage they used where Obama and Bernie are laughing like a couple of old chums, it's a very positive political ad. Rather unusual for US political ads. It does seem like it's preaching to the converted to me, but may have some effect. Having a very popular ex-President endorse you is a pretty easy road to popularity.
Client: Bernie Sanders.