From May 11 to 13th 2017, BETC is welcoming an inaugural event: La Grande Braderie du Design in Les Magasins généraux, in collaboration with AIDES. La Grande Braderie du Design will be a sale of furniture andobjet d'art and exquisitely designed objects from renowned designers-- at prices one can afford. The profits from the sale will go to the organization AIDES, which finances AIDS screening tests and helps prevent HIV transmission. It's sponsored by Philippe Starck.
BETC has had more than a decade partnership with AIDES, hosting a similar event called La Grande Braderie de la Mode twice a year since 2004.
Les Magasins généraux is BETC's new office building and it sounds really cool. The 20,000m2 space is a renovated flour and grain warehouse. Here BETC's 900 worker bees do their stuff. 5,000m2 of workspace is reserved for external projects and creative partners.
So their charity benefit is also a nice way to unveil the space as well.