BETC Pop gets together with Burn energy drink

Burn, which is an energy drink now part of the Monster Energy conglomeration, is making a big comeback as beign the official energy drink partner of France's hottest electronic music festivals: Nuits Sonores (Lyon), Weather Festival (Paris)Astropolis (Brest ), the Peacock Society (Paris) and Marsatac (Marseille).

These posters are a celebration of liver-melting energy drinks and dance music. Since the drink is called Burn I guess they were obliged to use the fire motif, which feels a bit first thought to me. Out of the posters, the heat vision stuff and snowy TV backgrounds are slightly less expected.

CLIENT BURN
CLIENT MANAGEMENT LAURA GRIBOMONT LARS ANDERSON
AGENCY BETC POP
AGENCY MANAGEMENT ISABELLE TARDIEU CHARLOTTE BALS JOSEPHINE HUON DE PENANSTER FABRICE BROVELLI
CREATIVE DIRECTOR JASMINE LOIGNON
MUSIC CREATION DIRECTOR CHRISTOPHE CAURRET
ART DIRECTOR CHLOE PERIGNON ROMAIN DUCOS
COPYWRITER GUILLAUME PALMANTIER
TRAFFIC MARINE POINT
PRODUCER BETC POP
PRODUCTION COMPANY LE CREATIVE
SOUND PRODUCTION BETC POP
DIRECTOR LE CREATIVE

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Dabitch's picture

This feels stylistically very 90s, and I mean that in a good way. The cool 90s. Stylistically it's great. Idea-wise, it's a little empty.

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