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BGH Air Conditioners - Summer Hater - (2012)

Juan Cabral via MJZ directed this sweaty summer spot, where a man behind the blinds fumes with hatred for the heated summer at psychopathic levels. He detests it so much he wants to burn it all down. Burn, burn burn.

"There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought... But this is nothing compared to what the protagonist of this spot feels" said Itzkoff and Serkin, Executive Creative Directors at Del Campo Saatchi & Saatchi, Argentina.

Product: BGH Silent Air
Agency: Del Campo Saatchi & Saatchi
Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Director : Diego Medvedocky
Creative Director : Ignacio Ferioli
Copywriter : Matías Eusebi
Copywriter : Nicolás Diaco
Art Director : Ammiel Fazzari
Art Director : Ezequiel De Luca
Account Director : Jaime Vidal
Agency Producer : Lucila D’Amico
Agency Producer : Felipe Calviño
Agency Producer : Adrián Aspani
Production House: MJZ
Director: Juan Cabral

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kidsleepy's picture

Could not agree more.