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BIC EZ Reach Lighter - Snoop Dogg & Martha Stewart / Smoke Turkeys (2022) :30 (USA)

”Yo Martha, I didn’t know you was into this!” Snoop exclaims as he walks through thick layers of smoke. Of course, Martha is just smoking a turkey, but we're all familiar with the "smoking pot" innuendo that this campaign is based on. It does allow these two celebs to demonstrate so many things this lighter is useful for. 

Client: BIC 

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