Big Fat Belly Good Cajun Seasoning

Working with Lupo’s Spice Company, Cerberus created the Big Fat Belly Good Cajun Seasoning brand from scratch. 

Beginning with market research that included a competitive set analysis, our team named the new Cajun seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website, sales kit, collateral set, delivery vehicle designs, and an outdoor ad campaign to drive local grocery purchases.

Sales kit

Client: Big Fat Belly Good Cajun Seasoning
Agency: Cerberus / New Orleans
CD/Design: Rocky Russo
CD/Copy: Justin Bonura
Photographer: Ray Thibodaux
Illustrator: Emma Veith
Typographer: Stephanie Clavin

AnonymousCoward's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.