Working with Lupo’s Spice Company, Cerberus created the Big Fat Belly Good Cajun Seasoning brand from scratch.
Beginning with market research that included a competitive set analysis, our team named the new Cajun seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website, sales kit, collateral set, delivery vehicle designs, and an outdoor ad campaign to drive local grocery purchases.
Client: Big Fat Belly Good Cajun Seasoning
Agency: Cerberus / New Orleans
CD/Design: Rocky Russo
CD/Copy: Justin Bonura
Photographer: Ray Thibodaux
Illustrator: Emma Veith
Typographer: Stephanie Clavin