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Knowing that people watch hours upon hours of YouTube videos before bed, Bioré® skincare also turned its reminders into contextual pre-rolls.
The pre-rolls are running between 8 p.m. and 2 a.m. until June 27, and reference the category of videos people are watching.
Campaign Title: Wash Your Face Reminders, #skinimalism platform
Client: Kao Canada
Director of Marketing & Business Development, Kao Canada: Teri Barrigar
Associate Director of Marketing, Kao Canada: Lori Bianchi
Brand Manager, Biore: Monique Milewska
Agency: john st.
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Natalie Mathers
Copywriter: Maddie Rosenberg
Business Lead: Lindsay Day
Account Director: Jamie Faltl
Account Executive: Emily Sabetti
Media Agency: m/SIX
Associate Director of Planning: Nicole Saab