In 1947, Jack Roberts formed the Carson/Roberts agency with Ralph Carson. Carson/Roberts grew into Los Angeles’ largest advertising firm until it merged with Ogilvy & Mather in 1971.
Among their clients were Gallo wines, Gates Learjet, Mattel, Max Factor and Baskin-Robbins. But one of their most memorable ads was this one.
This photo was taken at Camp Bloomfield. Founder Norma Kaplan had a copy of this photo hanging in his office. The young boys are Ken Morgan, left, and Leonard Crook, on the right.
Legend has it that a copywriter took a photo from Carson’s wall of two blind children at a picnic, and turned it into an ad in support of the Civil Rights Bill: “The blind are also colorblind.”
Not sure if it happened quite like that, since there are art directors involved, but the image itself is quite powerful.
Ad agency: Carson/Roberts Los Angeles
Photographer: Doug Wilson
Art Directors: Tony Haller, Steve Madden
Copywriter: Bea Lavery
Creative Director: Jack Roberts