Blush Lingerie - For every woman. We mean every. - OOH Germany 2017

"For every woman. We mean every." reads the Blush lingerie billboard featuring a bearded man wearing silky secrets. This billboard was placed in the same frame as the hot lingerie billboard a few years back was, central in Berlin, during Pride week. The subline "proudly welcomes the Berline pride weeks" is under the sender. Personally I find this to be a huge turnoff, but then I'm apparently not the target market for this product. Who knew?

blush in situ
Blush Lingerie Berlin celebrate Berlin Pride weeks and CSD.
Blush poster
"For every woman. We mean every." reads the Blush billboard

Client: Blush Lingerie, Claudia Kleinert

Agency: DDB Berlin

Executive Creative Director: Gabriel Mattar

Creative Director: Ricardo Wolff

Copywriter: Reinier Demeijer-Gorissen

Head of Design: Mahmoud Fathy

Junior Art Director: Halil Mete

Photographer: Kiko Dionisio

Client Service Director: Susanne Pluemecke 

 

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Realist's picture

I get it. It's for Pride parade. But this is just off-putting for the actual customers. Unless this brand has a-56 bras as their special cornered market, together with mens size 42 shoes, this is just dumb.

Patter Wang's picture

This is revolting.