"For every woman. We mean every." reads the Blush lingerie billboard featuring a bearded man wearing silky secrets. This billboard was placed in the same frame as the hot lingerie billboard a few years back was, central in Berlin, during Pride week. The subline "proudly welcomes the Berline pride weeks" is under the sender. Personally I find this to be a huge turnoff, but then I'm apparently not the target market for this product. Who knew?
Client: Blush Lingerie, Claudia Kleinert
Agency: DDB Berlin
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Copywriter: Reinier Demeijer-Gorissen
Head of Design: Mahmoud Fathy
Junior Art Director: Halil Mete
Photographer: Kiko Dionisio
Client Service Director: Susanne Pluemecke
I get it. It's for Pride parade. But this is just off-putting for the actual customers. Unless this brand has a-56 bras as their special cornered market, together with mens size 42 shoes, this is just dumb.
This is revolting.