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BMG - Does your publisher understand you? - print, 1988

Seeking to recruit developers at the E3 Trade Show, but only the ones fluent in C++, this hyper targeted ad was printed in the E3 Trade Show program. Written in the computer programming language C++, the line reads "Does your publisher understand you?" and it's signed off with BMG only. BMG had a booth at the  E3 Trade Show, and the C++ programmers did visit the booth.

BMG Recruitment ad
Does your publisher understand you?

Ad agency: Ground Zero

Art Director: Brian Tortora
Copywriter: Jonno Agnew

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