BMW 7 Series – Gravity - (2015) :40 (USA)

Clichés are being used to shill a car in the most predictable way possible, here for BMW. Is it 1988, 1998 or 2008? Nobody can tell. Is this what happens when you have to appease a global market of car dealers? Yes.

Agency: KBS
Client: BMW Global

Chief Creative Officer: Ed Brojerdi
Executive Creative Director: Paul Renner
Creative Director(s): Nate Virnig, John Hagerty, Lea Platz, Jeremy Boland
Copywriter: Nate Virnig
Art Director: John Hagerty
Planner/Strategist: Jonah Bloom, Sam Chotiner, Robby Felder
Account Director: Kirsten Zayas
Account Supervisor: Maureen Link
Head of Production/Agency Producer: Jenny Read
Executive Director of Content Affairs/Business Manager: Robin Oksenhendler

Production Co:
Production Company: Believe Media
Executive Producer: Liz Silver

Editor: Fix Studio, Paris

Music/Sound Design:
Music Company: Travis + Maude
Creative Director/Partner: David Whitman
Executive Producer/Partner: Kala Sherman
Sound Studio: Studio Kouz, Paris

Color Company: MPC London
Colorist: Jean-Clement Soret

Post Production:
Special Effects/Computer Graphics: Fix Studio, Paris

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