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BMW - Joy / Practice Makes Perfect - (2009) 1:17 (USA)

You might wonder what on earth all of these people are stretching and warming up for, but it all comes together beautifully in the end.

Props for a lady over the age of 35 in an ad for a non-pharma product as well, thank you Dotglu, NY !

Ad Agency: Dotglu, NY www.dotglu.com
Network Creative Director: Izzy DeBellis
Creative Director: Aric Cheston
Assoc. Creative Director: Marc Hartzman
Art Director: Peter Mendez
Copywriter: Aileen Calderon
Director of Content Production: Dominic Ferro
Agency Producer: Brooke Kaylor
Production Company: Park Pictures, New York/Santa Monica and Academy Films, London, UK
Director: Benzo Theodore
Supervising Producer: Mary Ann Marino
Editorial/Audio Post Company: Cutting Room, New York
Editor: Micah Scarpelli
Mixer: Todd Beee
Sound Design: Jun Mizumachi
Producer: Juliet Batter
Exec. Producer: Susan Willis
Post Production/VFX Company: The Mill, Santa Monica
Colorist: Jamie Wilkinson
Smoke Artist: Tristian Wake
Combustion Artist: Keith Sullivan
Producer: Adrienne Britzman
Telecine Producer: Claudia Guevara
Exec. Producer: Verity Kneale
Music House: Hyperballad
Exec. Producer: Rob Niederpruem, Jonathan Benedict

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Anonymous Adgrunt's picture
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Goodbye's picture

But why ?

phreak20's picture

The music's awesome. What it's called?